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ABOUT LAURA

Dedicated Marketing Project Manager with a passion for crafting compelling narratives and strategies that drive results. With a background in content production, I have honed my skills in creating engaging and impactful content that resonates with audiences across various platforms. My experience in managing social media campaigns has allowed me to harness the power of these digital channels to build strong brand communities and drive conversions.

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PROJECT MANAGER

  • Develop project plans and define project goals, timelines, and deliverables.

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  • Monitor project progress, identify risks, and implement mitigation strategies.

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  • Collaborate with stakeholders to gather requirements and ensure project alignment with business objectives.

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  • Provide regular status updates and reports to stakeholders, ensuring clear communication and transparency.

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  • Manage project budgets, resources, and timelines to meet project objectives.

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  • Foster a collaborative and positive work environment, promoting teamwork and accountability.

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  • Manage production for creative content. (photoshoots, TV commercials, social media, email marketing)

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  • Organize and plan content for social media, web creation, and paid promotions.

CONTENT PRODUCTION

  • Developing comprehensive project plans, including timelines, budgets, and resource allocation, to ensure the successful execution of projects or events.

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  • Leading and coordinating cross-functional teams, including artists, technicians, vendors, and other stakeholders, to ensure everyone is aligned with project objectives.

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  • Organizing logistics, scheduling shoots, rehearsals, or events, and ensuring all aspects are well-coordinated to maintain a smooth workflow.

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  • Providing creative input and feedback to enhance the overall quality of the project or event.

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  • Ensuring the final deliverables meet the desired quality standards and are delivered on time.

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SOCIAL MEDIA

  • Developed and implemented social media strategies to increase brand awareness and engagement

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  •  Conducted social media analytics and provided insights to optimize performance

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  •  Collaborated with internal teams to align social media efforts with overall marketing objectives

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  •  Managed social media campaigns, including planning, execution, and reporting.

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